Are you considering a career in digital marketing? Then this blog will be very useful to you because we have compiled a list of the best digital marketing courses to help you begin your career in the digital marketing industry But first, let’s explore the world of digital marketing.
The promotion of brands through the use of the world wide web and other types of digital communication to connect with prospective customers is known as digital marketing, also known as online marketing. In addition to email, social media, and web-based marketing, this includes text and multimedia messages as a marketing channel. Essentially, digital marketing is any marketing campaign that includes digital communication.
Digital Marketing combines the best of both worlds by utilizing traditional marketing techniques as well as new digital platforms and applications. It has become an essential component of business marketing strategies to reach their target audience through various channels.
It is a catch-all term for all aspects of digital media, such as social media, search engine optimization (SEO), display advertising, and mobile advertising. By taking an online digital marketing course, you can lay the groundwork for this knowledge while also advancing your career.
- WHY IS AN ONLINE DIGITAL MARKETING COURSE REQUIRED?
Digital Marketing has become one of the hottest industries in today’s world of the internet, gadgets, and technology. It is a crucial skill to have not only for marketing professionals but also for business owners and entrepreneurs. Surprisingly, digital marketing has a significant talent shortage, with demand far outweighing supply. This opens up a plethora of opportunities for those looking to break into the field of online marketing.
Furthermore, because this industry is constantly changing and new digital marketing techniques emerge, executives and professional people must keep up to date with these trends and technologies in order to remain relevant. Internet Digital Marketing courses are a convenient and quick way to stay current on the latest strategies and trends.
Digital marketing was once considered an elite skill for a select group of professionals in the early days of the internet. It’s strange to think about that today. It’s nearly impossible to separate digital marketing from marketing in general. Digital marketing is everywhere, as anyone who has ever been online can attest! Every organization uses it in some way, from search engines and social media to mobile apps and advertising.
Digital marketing is intricate. It is much more than simply promoting products on social media. Instead, digital marketing employs a variety of strategies to get a company’s products and services in front of customers.
Digital marketing, like traditional marketing methods, is all about results. The goal is to reach the right people with your message. That message has to be conveyed at the right time. It must also be delivered to the correct location. It is true that,
“Neglecting internet advertising is akin to launching a business without telling anyone.”
- TYPES OF DIGITAL MARKETING
Digital marketing has as many areas of expertise as there are ways to interact with digital media. Here are several key examples of digital marketing techniques.
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Pay Per Click Marketing
- Native Advertising
- Influencer Marketing
- Marketing Automation
- Email Marketing
- Mobile Marketing
- TOP TEN BEST ONLINE DIGITAL MARKETING COURSES
Digital Marketing certification can be obtained from the comfort of one’s own home. Several reputed universities and industry experts are now offering online digital marketing training programs that teach essential digital marketing skills through exercises, practical assignments, and hands-on projects. These are more adaptable and less expensive than traditional university degree programs. So, whether you want to acquire new abilities or brush up on old ones, all you have to do is find an Internet Marketing online course that is right for you and your company.
We have put together a list of the top ten best Digital Marketing Courses, Certifications, Classes, and Training available online in 2022. Several of these courses are completely free to take.
- Google Digital Marketing Training
Google’s Digital Garage online course platform provides free courses on a variety of career and strategic business topics. Digital Marketing training is one of the topics covered in depth. Google, in particular, offers the online marketing training courses listed below:
- Basics of Digital Marketing (includes a digital marketing certification)
- How to Begin an Internet Business
- How to Make Yourself Visible Online
- How to Promote a Business Using Web-based Advertising (Google Ads)
- How to Expand Your Company Into Emerging Markets
- Mobile Advertising
- A company can benefit from content marketing.
- Advertising on Social Media
- Course on YouTube (Includes certification)
2. Digital Marketing Complete Course – 12 Courses in 1 by Udemy
This Udemy Digital Marketing course is a bestseller and a top choice in the space of online marketing courses, with over 450,000 students enrolled and high ratings. It consists of 12 modules that cover the following aspects of digital marketing, with real-life practical examples to help connect all of these aspects into a cohesive marketing strategy. Here is the list of all the twelve modules that Udemy covers in its complete digital marketing course.
- Market Analysis
- Email Marketing
- SEO (Search Engine Optimisation)
- YouTube Promotion
- App Marketing – Google Adwords Social Media Marketing a LinkedIn Marketing
- Ads on Facebook
- Analytics by Google
This course contains approximately 24 hours of on-demand video content, as well as quizzes, assignments, checklists, and practical steps. It is a highly interactive course in which each section includes a project that builds on the previous one in a logical sequence.
3. Google Professional Certificate in Digital Marketing and E-commerce by Coursera
This Google Digital Marketing certificate program is available on Coursera and is designed to prepare students for careers in digital marketing and e-commerce. This program does not require any prior degree or industry experience from participants. So, whether you’re brand new to digital marketing and eCommerce or have some experience, this Google certificate is an excellent choice.
- Get professional training from Google experts.
- There is no prerequisite education or experience required to enroll in the certificate program.
- Learn the basics of digital marketing and e-commerce, as well as popular tools and platforms.
- Interactive content that simulates digitalized marketing and e-commerce scenarios.
- Finish the program at your own pace and on your own schedule.
- Through the Google Employer Consortium, you can connect with top employers.
4. IIM Skills
IIM Skills is one of the best online Ed-Tech institutes in India, with locations in 23 Asian cities. It provides 180 hours of comprehensive digital marketing training by skilled trainers and professionals and offers a variety of professional courses covering both fundamental and advanced concepts.
Over 25000 aspirants and 1000 batches have been trained by IIM Skills. They also provide placement assistance and help students create credible resumes. The Master Course in Digital Marketing is an online course that includes 60+ hours of live online training, 120+ hours of coursework, and case studies from the industry.
Reliablesoft has been a complete advertising agency, providing Search engine rankings and digital marketing services since 2002. The digital marketing course bundle contains ten courses covering every aspect of internet marketing. It specifically includes the following courses:
- The fundamentals of digital marketing
- Ads on Facebook and Instagram
- Google AdWords
- Search engine marketing (SEO)
- Keyword investigation
- Content promotion
- Email promotion
- Google Analytics
- Marketing on social media
- SEO for eCommerce
After successfully completing the course and passing the required exams, you will be awarded a digital marketing certificate of completion to add to your CV and open up new career opportunities.
UpGrad, an online higher education company, offers degrees and certificates in digital marketing as well as other fields such as IT, accounting, and management from top universities worldwide. The curriculum is comprehensive, combining fundamentals with four specializations: branding and communications, marketing analytics, social media and content marketing, and marketing communications.
7. Simplilearn Digital Marketing Specialist
Simplilearn is a well-known institute that offers digital marketing courses. They intend to close the skill gap in the digital marketing industry by providing hands-on training programs and certifications.
It is a beginner’s course that includes:
- Pay-Per-Click SEO Social Media (Facebook and Google Ads)
- Optimization of Conversions
- Content Marketing via Web Analytics
- Mobile Marketing and Email Marketing
8. Digital Marketing Course at Udacity (Paid with Certification)
It covers everything you will need to understand to become a marketing professional, including:
- Fundamentals of Online Marketing
- Strategy for Content
- Marketing on Social Media
- Blueprint for Social Media Advertising on Facebook
- Search Engine Marketing (SEO)
- Google Ads Search Engine Marketing
- Advertising on Display
- Email Promotion
- Google Analytics can be used to measure and optimize your website.
9. National School of Internet Marketing (NSIM)
The National School of Internet Marketing is widely regarded as one of the best places to learn about all aspects of digital marketing. Search Engine Optimisation, Social Media Marketing, Video Marketing, Personal Branding, ORM practices, Graphic Designing, and much more are covered in NSIM’s digital marketing course.
NSIM offers different batches for the same course, allowing small businesses or entrepreneurs who are busy during the week to apply for weekend sessions. They also provide free job assistance and mock interviews to prepare you for the corporate world.
10. ClickMinded Digital Marketing Training (Paid with Certification)
Tommy Griffith co-founded the company ClickMinded. Tommy is a seasoned SEO expert and trainer. He has worked on Search engine optimization for major corporations like Paypal and Airbnb.
They offer a wide range of digital advertising courses that cover a variety of marketing channels, as well as a digital marketing course package that covers everything you need to comprehend to become a digital marketing expert.
Choosing the best online digital marketing course is not a difficult task once you have read all of the top recommendations provided by bestbuyhacks.com. So, become a good digital marketer by enrolling in one of the best online digital marketing courses listed above.