How to promote a podcast: Marketing strategy for 2021

Nowadays, we see a lot of audience moving towards the technological mode of entertainment so much so, that makers are trying to come up with new ideas for their entertainment channel’s success.

Podcast is one such technique. Although it is comparatively easy to make podcasts, it becomes difficult to market and promote them so that one gets a huge audience base for their work. Therefore, we are going to discuss a few marketing strategies for the promotion of our blogs:

iTunes Performance

The first and the foremost step for the promotion of your podcast is to have a really great performance on iTunes. This application is responsible for more than seventy percent of podcast’s, downloads and listens.

iTunes is the central application which keeps on coming as a search result for the promotion of one’s podcast. 

Sharing the snippets

Another step that is mandatory in the promotion and marketing of podcast is to make it easy for your guests to share the snippets that they create and also quote certain images. They can also share certain pull quotes, links etc.

Social Media Marketing

Social media marketing is the best possible way to market any product or service online and that too in millions of different ways. For this you must share great images, sound vibes, videos, rich media, teasers or any other thing that you can think of.

The social network helps us spreading our work to a large audience and that too in a less span of time. Also, one can have fun while promoting their podcast on social media as there is lots of creativity involved in the process.

Once who have just started to share an update when their first episode goes live and then they can keep on sharing thereafter. For example, you can pin your Facebook post that contains the iTunes URL, or the episode tweet as well. One can also quote images in Canva or any such application.

Soundbite clips can also be used for the promotion process, and you can also release the teasers of your next episode 24 hours before your episode going live. Resharing the podcast episode as well as making a behind the scenes story for Instagram or other such social media platform can also help. 

Release Frequency

Try to release at least three episodes on the launch day of your podcast. You can also increase the number depending upon your convenience but remember that just one episode may upset the audience who likes to get more gist of the piece of art being created.

Certain interviews found out that audience appreciate those podcasts which offer them something, where this something is not just a glimpse but an insight into the creation.

Therefore, the minimum number of launches on the first day should be three. For this, you can record or release n number of podcasts on your launch day and also build your audience before launching your episodes. 

Conversion to Youtube videos

These days you might have seen that these podcast creators do a lot of social media marketing to gain popularity but the main stint they try out is converting their audios into YouTube videos and then trying to gain as many audiences as possible.

Since videos offer feast to the eye, they may gather more people. Therefore, once objective of repurposing the podcast may be successful.

Using this method, you also get a video that you can share on social media, certain search engine optimization benefits as well as captions and transcripts automatically form YouTube channel. The YouTube version may also help the podcast creators to increase their ranking and thud get more traffic for their creation.

This one has been a tried and tested method especially in the present times. For converting an audio into video, you can use a variety of different tools that are available on google play store as well as max store. 

Submitting Podcast

After trying all the above-mentioned steps with your podcast, you can now try submitting your podcast to pod catchers and aggregators. These pod catchers are apps that play the podcast, the most popular among which is a podcast app in iOS.

Besides this, there are certain other apps that collect and play podcast as well as there are certain websites that feature these new podcasts and also help in their discovery by the desired audience. 

Transcribe your podcast audio

A majority of successful podcast offer complete transcript about the entire show, but you may also transcribe only the highlighted areas and include them in the show notes. This method is also beneficial for the search engine optimization process as well as to collect leads. 

Review the progress

Once your podcast goes online you have a time of eight weeks form when your podcast launches to getting the status of new and noteworthy. Among them, the first two weeks are very crucial since they are the best time at which you can collect downloads as well as positive reviews for your creation.

Thus, there are a few ways in which you can make the best use of it in first two weeks. For example, try to email about your podcast to ten friends a day, throw an actual party on the launch day of your podcast either in person or virtually.

Your company and team mates should have access to all the posts and tweets, also make it a point to publish a podcast themed blog content of two weeks. 

Offer Freebies

Free products and services always attract the great number of audience. Therefore, you may offer certain discounts and less expensive free services to your users so that they get motivated to go for your podcast.

At most what you can do is ask them to drop the review for comment on iTunes as a necessity for the free or discounted services. This is definitely going to earn you more reviews which is beneficial for your podcast.

If you have a good budget, you can also offer some products like T-shirts and if you don’t have the budget, you can offer the users something like a mention in the show notes and the like. The best way to do these things is through social media where there are lot of eyes to see your post.

Partnerships

You can find partners in brands and other services whom you mention in your podcast as well as who mentioned you in their promotions.

The same trick has been working for the promotion of certain great guest post wherein the content is promoted by the brands and in turn these writers promote the brand itself.

It can work in the similar manner for the podcast as well where you can mention these brands in your episode. 

Comparison

Just like certain great guest post work, in a similar manner, podcasters can also be guest on other people’s podcast. It is just like the movie stars promoting their film on a popular show or politicians going throughout the country just before the elections.

One can make guest appearances on the podcasts of other people and thus earn popularity of their own. In this way you can gather a bit more of audience than form the normal process. 

Therefore, these were a few processes by which one can earn great popularity for their podcasts- using the above-mentioned marketing and promotion strategies.